After monitoring the plasma television market for 18 months, we saw the price drop we were waiting for. Your local appliance chain might have you believe a name-brand 42'' plasma TV costs $3300, but you can find significantly better prices online. With all the money you save, you can treat your local appliance-chain TV salesman to a nice dinner in hopes he gets over his apoplexy.
Yes, he will spin you some disturbing tales about off-market goods, poor warranties, and disreputable dealers. I had one salesman try to talk me out of a specific model with a claim that it emits unsafe levels of radiation.
Here is a sample cost comparison, demonstrating the advantages of buying consumer electronics online:
Item | Cost, online | Cost, offline |
42'' name-brand plasma TV | $2100 | $3300 |
Tax | 0 | 250 |
Shipping | 170 | 0 |
Table stand | 200 | 0 |
Total: | $2470 | $3550 |
I was briefly tempted by a floor demo from Magnolia Hi-Fi (a regional chain). The store was asking $2500 for a 42'' Samsung. The only real drawback is that it had been in use, 12 hours/day, 7 days/week for at least three months, enduring button-pushing and tire-kicking from sticky-fingered home theater tourists along the way. As a percentage of a plasma TV’s lifetime, these 1100 hours of use are not significant, but on the other hand those floor-demo hours are equivalent to seven years’ worth of my projected usage (i.e. roughly 1.5 movies per week).
Our selection criteria seemed simple enough:
Numerous investigative forays into google led me to the Panasonic TH-42PWD6UY. It met all our criteria. It benefits from several positive reviews (1, 2) which for all I know were written by the Panasonic marketing department — that’s one of the risks of doing research online. A website that appears to be authoritative might be run by a shill. Then again, the same thing could be said of the sales staff at your local big-box retailer. I also found a review for the TH-42PA20U, which uses the same plasma module, at CNET.
The TH-42PWD6UY is sold as a “commercial” unit, intended for office rather than home use. It’s really a monitor rather than a television. It costs hundreds less than the home unit, because of numerous differences, all of which were acceptable if not favorable for our application.
Our current television is a 20'' tube, purchased in 1995 for about $300. I’d wager we’ve spent less on televisions over the years than anybody we know. But we’ve made up for that now…