DEBRIS.COMgood for a laugh, or possibly an aneurysm

The SF Weekly has a cover story on Fred Franzia, the founder of Bronco Wines and father of Charles Shaw (“Two Buck Chuck”) wines. It’s a fascinating peek under the soiled bedsheets of the somewhat incestuous wine industry.

One of the most interesting parts of the story describes Bronco’s purchase of winery names that have been grandfathered into the law regulating appellation labeling. In short, there’s a way to put a “Napa” label on Central Valley wine, and Bronco knows all about it.

Read the story: Discount Dynasty

An older story from the Napa Valley Register recounts much of the same history in many fewer words, and also describes why “Two Buck Chuck” actually costs $3 outside of California:
The voice of ‘Two Buck Chuck’