If you know anybody who owns an iPhone, you’ve probably seen this at the bottom of their emails:
Advertising via the email “signature” is nothing new; it was probably invented by Hotmail in 1996, and is used widely today. Lots of webmail and message-platform vendors promote their products this way.
With that in mind, check out the signature on the email I just received from my little sister, a Gmail user:
Is that not brilliant? Apple bought the signature line from Gmail to promote the iPhone!
That single line of text beautifully captures the sense of lust the iPhone inspires.
I was in awe of this little line of text. Was Ridley Scott in on this?
But no, it’s not a real Apple campaign. Not yet, anyway. My sister made it up, in sarcastic protest to all her hipster friends who can afford iPhones.
It’s too good not to be real, though, so (with my sister’s blessing) I’m offering it to Apple. Give TBWA the afternoon off. We got your iPhone campaign right here.
But please send an iPhone to my sister.