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I am no fan of advertising, especially dishonest advertising, so I enjoyed Joel Spolsky’s analysis of a recent Earthlink campaign that intends to deceive.
Dan Gillmor of the SJ Merc was also amused, and coerced Earthlink’s VP of Brand Marketing to respond: Our Direct Mail Doesn’t Lie
I’m with Dan (and Joel) on this one; I only attend to such junk mail for as long as it takes to shred it.
