Saturday, June 7th, 2003
Sierra Club put the smackdown on Ford Motor Company this week, in ironic celebration of Ford’s 100th birthday.
The car that launched the modern auto industry 100 years ago, Henry Ford’s Model T, could drive 25 miles on a gallon of gas. The flagship of Ford Motor Company’s current 2003 model year, the 2003 Explorer, can manage only 16 miles. Is this progress?
Sierra Club asked the question in an ad placed in the New York Times last week. It’s a great piece of marketing. Click to download the ad as a PDF (145k).
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posted to channel: Conservation
updated: 2005-03-08 18:18:38
