DEBRIS.COMgood for a laugh, or possibly an aneurysm

I saw a comment in a web forum recently that contained this apologetic introduction: “I don’t mean to flog my own site, but…”

I thought: what the hell, usually I do mean to flog my own website. If I stumble into a discussion on a topic I spent three hours writing about last month, of course I’m going to point to it. How is this a bad thing?

And so I decided there should be an acronym or abbreviation for this, to get the tedious and phony apologia out of the way efficiently, clearing the way for immediate inbound linkage.

Thus, NTFMOB: “Not To Flog My Own Blog”

Sample usage: in a discussion about the sweet/salty/sour/bitter tongue-region map you learned about in grade school, I might write:

NTFMOB… but in fact the taste map is all wrong.

Strictly speaking, NTFMOB is not an acronym, I think, just as HTML is not an acronym. It is an abbreviation and an initialism; it’s spelled rather than pronounced.

I think the proper way to render the abbreviation in HTML is:
<abbr title="Not To Flog My Own Blog">NTFMOB</abbr>…

Now, go forth and flog and multiply. And, of course, link back here to ease your karmic guilt for pointing to your own website all the time.