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Tuesday, March 16th, 2004

the lighter side of electric vehicles

RAV electric SUV with plugMy friend Darell, one of the few people on the planet who can claim to have owned two electric vehicles at once, demonstrates his new portable recharger for the Toyota Rav4EV.

Darell’s inspiration came from Toyota’s own misguided marketing campaign. Ads for the Prius, not a zero-emissions vehicle, poke fun at the company’s (regrettably discontinued) ZEV line by claiming “You never need to plug-in for recharging — which makes the Prius a solution with no cords attached.

It’s a silly campaign. The Prius is neat, but ZEVs are neater: Renewable trumps non-renewable. “Zero emissions” trumps toxic internal-combustion exhaust. And even beyond that, nobody’s selling ZEVs any more, so Prius customers don’t actually have a “cord attached” choice.


Tags:
posted to channel: Automotive
updated: 2004-10-17 21:04:52

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