Aidin Vaziri’s review of a recent Carlos Santana show made me laugh:
The Mexican-born guitar player was deep into a 20-year commercial slump when Supernatural, his celebrity-packed 1999 album, changed his fortunes. The disc won nine Grammys and shifted 25 million units.
With its follow-up, Shaman, putting a couple more platinum discs on the walls of his San Rafael home, it wasn’t so much a comeback as full-scale rehabilitation…
But Santana … seems to have missed an important lesson behind the success of those breakout albums — that people would rather hear tight, accessible pop songs packed with personality and purpose than some dude with a mustache choking the living hell out of his guitar for three hours straight.