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Friday, July 29th, 2005

Corinthian Leather Award: Target Classic picture frame

The crew here at Corinthian Leather Award headquarters has been idle for nearly four years, not so much because there aren’t any fresh instances of ridiculous, laughable, insultingly dumb marketing verbiage, but because we haven’t been shopping. Well, not really.

incredible shrinking picture frameSomebody in Target’s design department is a real math whiz — much smarter than I am, for sure, because he or she can fit “multiple” 4in x 6in photos into a single 8 x 10 frame.

It’s a “4-up” frame with a windowpane design. The windows for the four photos measure 3.5 x 4.5 inches, or about 65% of the area of a 4x6 photo. The ad copy is 35% wrong! I’ve grown sadly accustomed to overpromising and undelivering, but it is rarely so easy to quantify.

65% of a photoPictured at right is an photo of my son cropped to fit this frame’s aspect ratio. I managed to fit more than 65% of him but I guess he’s still just a few percent too tall.

Click for previous Corinthian Leather awards.


Tags:
posted to channel: Personal
updated: 2005-07-30 05:46:39

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