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Thursday, September 2nd, 2004

the big tipper

William Michael Lynn: you just want to give him money, don't you?This is the man responsible for the smiley face on your dinner check.

William Michael Lynn is an authority on tipping behavior. He has published a free PDF pamphlet describing 15 ways servers can manipulate a restaurant diner’s generousity (Scientifically Tested Techniques to Increase Your Tips, 588K PDF) — everything from addressing the diner by name to providing candy with the bill.

He advocates touching customers. The next time a waiter or waitress touches you, enjoy the warm and fuzzy feeling, because it will cost you between 22% and 42% more than whatever you’d have tipped otherwise.

Lynn advocates squatting: by increasing “postural congruence” and eye contact between server and diner, servers achieve greater rapport and likeability, and therefore maximize the tip amount. In one study, “the servers received approximately $1.00 more from each table that they squatted next to.” In another study, servers who put their heads all the way under the table received $500 more from some diners.

Drawing happy icons on the check brought big rewards too.

Drawing a “smiley face” increased the waitress’ tips by 5% of the pre-tax bill size! However, no comparable effect was observed for the waiter. He recieved [sic] an average tip of 21% when nothing was drawn on the check and received an average tip of only 18% when he drew a smiley face on the back of the check.

Peering deeply into the human psyche, Lynn speculates that “seeing smiley faces drawn on checks may simply make customers smile themselves and, thereby, improve their moods.”

Lynn has not yet published pending research on the effect of dotting lowercase i’s with tiny hearts.

Applying all 15 of the tricks in this Mega Tips guide should yield a massive 520% increase in tips. So, for example, on a dinner bill of $100, a typical tip would come to $15. After applying Lynn’s methodology for maximizing tipping behavior, the server could instead expect $93. Now that’s good money!


Tags:
posted to channel: Personal
updated: 2004-09-03 23:01:41

Wednesday, September 1st, 2004

the big tv (part II)

So you’ve decided to buy a plasma TV. You’ve even decided what model to buy. And you’ve decided to buy it online, because the model you want isn’t sold locally and even if it were, you’re allergic to the hair gel all the salespeople at the appliance store wear.

Where do you begin? At shopper.com, home of a thousand etailers you’ve never heard of. Thankfully, an arbitrary ratings system helps inform you whom to trust.

starsWhat do the stars mean? You have no idea! You’re not buying stars — you’re buying a television. You thought that was clear.

You watch the prices for a few days. Suddenly they drop $200. You are pleasantly surprised and suddenly motivated. You spring into action: you call the three stores with the lowest prices. The voice mail system for all three stores sounds the same. The accents are straight out of the Sopranos.

You check addresses. They’re all in Brooklyn. You have visions of buying a television in an alley behind a butcher shop from a guy named Joey. But hey, this is mail order. So long as there isn’t any blood on the packaging, you’d just as soon save the $200.

So you connect to a salesman. You wonder if he’s wearing hair gel. You think perhaps it’s a good thing videophones aren’t in common use.

You give Joey your credit card number and you wonder if he’ll be on the next plane to Greece. You think, if so, at least you’ll get a good journal story out of it. Besides, your credit card is insured against fraud… right?

You order the TV stand separately because you figure your wife will get tired of holding the thing vertical during the year’s 9th viewing of the Matrix, especially when you’ve just made popcorn. But you realize that Joey’s asking $200 more for the stand than the manufacturer does, and you go “Hmmmm…” You begin to get an idea of how the store can afford to beat every other vendor by $350.

So you call him on it. You tell him you can get the exact same stand, shipped, off of Ebay for less than retail. And you think, you’re sure glad you haven’t yet told him where you live.

Joey says, “I can match that.” You are again surprised.

You ask about shipping. You then realize that the same guy who calculated the markup on TV stands calculated the markup on shipping. You ask for another deal. And you get it, and you’re real surprised.

So you wait a week, and just about the time you’re wondering if Joey will send a postcard from Santorini, a big-assed delivery truck rumbles down the driveway and a guy whose name is probably Tony leans out and says “Hey! You order a TV?”

And you think, if you get any more surprised you’re going to have to shave off your eyebrows.

The best thing is, you got a journal story out of it anyway.


Tags:
posted to channel: Personal
updated: 2004-09-03 05:12:35

Tuesday, August 31st, 2004

seven-month solar electric checkup

Our PV installer sent a 7-month followup analysis, comparing actual production and consumption to projected, month by month. It boils down to two interesting numbers:

PG&E account balance: $4.51 in credit
PG&E bills we didn’t have to pay: $470.57

As electricity rates continue to rise, the second number above will grow quickly. If rates were to stay the same, it would take us about 15 more years to pay for the PV system, but a more honest prediction (accounting for rate increases) puts the breakeven date at January, 2015 — 11 years from our launch date, assuming an average usage of $70/month (2004 equivalent) and 6% per year cost increase.

In fact, juggling these numbers is about as interesting as watching the interest accrue on my savings account. Here’s a number that I’d rather see:

lbs. of CO2 saved, to date: = 5378


Tags: solar, pv, breakeven
posted to channel: Solar Blog
updated: 2007-01-17 07:34:16

Monday, August 30th, 2004

side effects

go, copyright law!SF Chronicle photographer Darryl Bush captures the dire side-effects of Western medical malpractice in this stunning image: the patient’s head has grown to twice its normal size!

[Photo removed at the request of the photographer; see the original here.]


Tags:
posted to channel: Personal
updated: 2004-10-23 17:26:43

Sunday, August 29th, 2004

the big tv (part I)

After monitoring the plasma television market for 18 months, we saw the price drop we were waiting for. Your local appliance chain might have you believe a name-brand 42'' plasma TV costs $3300, but you can find significantly better prices online. With all the money you save, you can treat your local appliance-chain TV salesman to a nice dinner in hopes he gets over his apoplexy.

Yes, he will spin you some disturbing tales about off-market goods, poor warranties, and disreputable dealers. I had one salesman try to talk me out of a specific model with a claim that it emits unsafe levels of radiation.

Here is a sample cost comparison, demonstrating the advantages of buying consumer electronics online:

ItemCost, onlineCost, offline
42'' name-brand plasma TV  $2100$3300
Tax0250
Shipping1700
Table stand2000
Total:  $2470$3550

I was briefly tempted by a floor demo from Magnolia Hi-Fi (a regional chain). The store was asking $2500 for a 42'' Samsung. The only real drawback is that it had been in use, 12 hours/day, 7 days/week for at least three months, enduring button-pushing and tire-kicking from sticky-fingered home theater tourists along the way. As a percentage of a plasma TV’s lifetime, these 1100 hours of use are not significant, but on the other hand those floor-demo hours are equivalent to seven years’ worth of my projected usage (i.e. roughly 1.5 movies per week).

Our selection criteria seemed simple enough:

Numerous investigative forays into google led me to the Panasonic TH-42PWD6UY. It met all our criteria. It benefits from several positive reviews (1, 2) which for all I know were written by the Panasonic marketing department — that’s one of the risks of doing research online. A website that appears to be authoritative might be run by a shill. Then again, the same thing could be said of the sales staff at your local big-box retailer. I also found a review for the TH-42PA20U, which uses the same plasma module, at CNET.

The TH-42PWD6UY is sold as a “commercial” unit, intended for office rather than home use. It’s really a monitor rather than a television. It costs hundreds less than the home unit, because of numerous differences, all of which were acceptable if not favorable for our application.

Our current television is a 20'' tube, purchased in 1995 for about $300. I’d wager we’ve spent less on televisions over the years than anybody we know. But we’ve made up for that now…


Tags:
posted to channel: Personal
updated: 2004-09-16 17:38:00

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