DEBRIS.COMgood for a laugh, or possibly an aneurysm

October 5, 2005 - SAN FRANCISCO - Today, Google announced the launch of Google Ice, an innovative new product in the beverage-cooling market. Google Ice is available exclusively at the Web 2.0 Conference in San Francisco, but will soon be rolled out within after-hours tech confererence geek lounges nationwide, except perhaps in Redmond.

“Google has already made tremendous strides in making access to information on the web a reality for users across the globe, but we’re still in the Internet’s early innings,” said Google CEO Eric Schmidt. “But at least now you can see what you’re drinking.”

“We hope this product makes quite a… splash,” added Google founder Sergey Brin. “Heh, heh, heh. Heh. Ahem.”

Added Stewart Butterfield, founder of Flickr and employee of Google rival Yahoo, “5000 Ph.D.’s and they come up with this?!”

90 minutes, 13 companies, six minutes apiece. (Six minutes… sort of like the elevator pitch at Sears Tower.)

• SocialText, Ross Mayfield
  SocialText is the first wiki company. 30% of email is group communications… but email is not a great fit for that application. Wikis are superior (collaboration, searchability, revision, durability). SocialText is open-source. See also: wikiwyg.net — rich-text formatting for textarea fields; SynchroEdit — “a browser-based simultaneous multiuser editor, a form of same-time, different-place groupware.”

  Update: In a followup conversation, Ross Mayfield told me the 30% figure is apparently from a Gartner Group study. The term they used for this class of email is “occupational spam.”
  

• Rollyo, Dave Pell
  Roll your own search engine: enter urls to relevant sites. Presumably this works by filtering Yahoo’s search results based on the user’s “searchroll” domain list. “Yahoo provides the engine. we provide the steering wheel.”
• Joyent, Inc., David Young
  Some kind of groupware appliance. They’re launching a hosted version soon.
• Bunchball [no link because it locks up my browser], Rajat Paharia
  A development platform that provides the “plumbing” (infrastructure) for web-based interactive applications and games. The appeal is mostly to developers, and the friends of developers who come in to use the apps. Flash-based for now (additional UI toolkits in the works?).
• RealTravel, Ken Leeder
  Travel information site incorporating blogs, photo albums, google maps… goal is to provide real travel information written by real people. Share recommendations (or warnings) with the community. Looks like a well-integrated solution. The homepage links to good examples (“must-see travel blogs”).
• Zimbra, Satish Dharmara
  I thought this would be yet-another open-source dev platform (not that that’s a bad thing) but it turned into the best-received, most-applauded presentation. This happened during a demo of an email client built on the Zimbra suite. The message text was apparently scanned for recognizeable structured data types:
  • mousing over a URL pops up a thumbnail preview of the named website
  • mousing over a street address pops open a Google Map of the address
  • mousing over a date pops open the user’s calendar (another Zimbra app)
  • mousing over a phone number pops open a Skype window
  • mousing over a Fedex tracking number pops open a tracking application

  This was incredibly cool. I want this in my email client right now.

• Zvents, Ethan Stock
  I thought they said that Zvents has 3x as many events as their nearest competitor, but that doesn’t follow from the site’s Bay Area focus. Anyway, there is some neat functionality promised, like smart calendars, whizzy iframe integration of live event feeds into 3rd-party blogs (e.g., show area dynamic music-event listings on your music blog).
• KnowNow, Ron Rasmussen
  KnowHow is an unobtrusive notification system, a browser toolbar that pops up alerts based on your subscriptions. Basically it’s an RSS aggregator that delivers new data via instant messaging. But: IE/Win only. Bah.
• Orb, Ian McCarthy
  Access your digital content from anywhere. Run the client on your home PC, and stream audio/video to your office PC… or wifi MP3 player… or phone… There’s a file browser, too. Seems like a really cool thing, except that it’s also Windows only. Bah again.
• Wink, Michael Tanne
  Wink is a new search solution, based on leveraging human input or — dare I say? — the wisdom of crowds. One of their innovatians is a ranking system they call TagRank (a play on Google’s PageRank), which rates the quality of search results by tag popularity, or something along those lines. They’ll also allow users to manually rank search results.
• Allpeers, Matthew Gertner
  “transforming firefox into a web 2.0 development platform…” Share media files with friends and family via peer-to-peer networking. It’s free and cross-platform. I have no idea where the revenue stream is.
• Flock, Bart Decrem
  Flock is a new web browser with social interaction built in. It’s based on the Mozilla platform, which is a lot less insane than writing a browser from scratch. The alpha release will be out in a couple weeks, offering some neat features: the favorites button both makes a local bookmark and submits the URL to del.icio.us; it has a built-in RSS reader; it has a built-in blog editing tool with a drag-and-drop Flickr interface — i.e., drag a photo from your Flickr pool directly into a blog posting. For bloggers, this could be pretty neat.
• PubSub, Bob Wyman
  PubSub is another search-engine play, but it works in reverse. Most search engines are “retrospective,” meaning, they create an index of data and run queries against it at the time the query is submitted by the user. PubSub calls this “searching the past.” It’s an interesting distinction, and absolutely true; even in the best of cases, the newest data in Google’s index is a couple days old (in my experience).

  PubSub’s search is “prospective,” in that they maintain no index or archive. Rather, users write and save queries. There are no immediate results, in most cases, because there’s no index to search. Instead, PubSub monitors thousands of inbound links and performs matches in realtime. So, write a query today, and check back tomorrow for fresh results.

  The amazing thing about PubSub, the thing that merits a 3rd paragraph, is the processing speed of the system. They currently have about 700,000 saved queries, and they monitor millions of websites. For every new website update, they match it against the 700k saved queries. It comes out to over a trillion matches per day. And they run it on one dual-cpu Xeon box. That’s just astounding to me. They claim they can scale to 1.5M saved queries per box. Figure the typical user has 5 saved queries… that’s 300,000 users per box. Seems like cheap scaling to me.

  Update: In a followup conversation, Bob Wyman told me that the figure of “2-3 trillion” matches per box per day is actually an “effective” rate — there is some duplication in the query list. The number of unique matches per day is smaller.

  Most users, he said, save about 3 queries. “Their name, their blog…” I offered. “And their employer,” said Wyman. Me, me, and me.

  I pointed out that PubSub faces a nontrivial usability challenge, in that users submit a query and get 0 results. Whether it’s a superior experience in the future or not, in the moment it feels like a failure. Wyman acknowledged this and said they’re a switch-throw away from using their own retrospective search engine to show the most recent 32 matches. They have the data, but they’ve chosen not to show it.

Continuing Web 2.0 coverage…

I snuck into the Tagging workshop when the guard’s back was turned. A couple great ideas were presented even in just the final 15 minutes.

• “the first derivative of tag popularity is interestingness.” Tag recency is a hugely valuable piece of metadata. Check out Flickr’s “hot tags” feature, broken down into categories (last 24 hrs, last 7 days). If you store timestamps with tags, generating these lists is pretty easy.
• community tagging is one of the next big things — what tags are new/popular in my community? For example, look at a geographic area as a community, e.g. “what tags are most popular in Berlin?”
• a neat new feature idea with no obvious implementation: expiration of interest. Let the user tag something in a way that expires after a preset period, e.g. “I’m tagging things about Greece now, but after my trip next month I don’t care any more.” I need to flesh this out more.

Also, I made this important technical discovery: when 200 people crowd into a room built for 150, it’s at least 5°F cooler on the floor.

6:45 am depart home
7:05 am arrive highway
7:06 am traffic jam. crawl about 3 miles in 40 minutes.
7:45 am brief respite from traffic, as inexplicable as the jam itself. no sign of accident or lane closure. drive 75 mph for 5 minutes. celebrate, briefly.
7:50 am another traffic jam. crawl about 3 miles in 40 minutes.
8:15 am seethe
8:30 am Web 2.0 conference starts without me. But! traffic opens up (inexplicably).
8:42 am arrive GGB toll plaza in just under 2 hours, avg speed = 35 mph
8:43 am hit traffic 1 mile past the bridge. WTF?
9:00 am seethe
9:10 am arrive Argent hotel. Elapsed time = 2 hrs 25 minutes for a 65 mile drive.

I rushed upstairs to the first workshop. The doors were closed. The guard said even the standing room was taken.

Later I learned that at the first Web 2.0 conference, only half the registered attendees showed up for the morning workshops. The organizers planned for 50% turnout this year. But apparently just about everyone showed up. All the workshops are overflowing into the hallways. People sit hip-to-hip or stand three deep in the corners. Between conferences, corridors are completely gridlocked.

The organizers are coping as well as they can, but as the morning rolls on only more people arrive.

The name sounds like an unfortunately cute play on the rough volcanic terrain. But the Bumpass Hell trail is in fact named for Kendall Vanhook Bumpass, who lost a leg when the ground gave way and dropped him into a 240°F pool of boiling mud.

The stench is awesome. Raw surphur, hydrogen sulfide, and any number of other noxious compounds boil out of the very bowels of the earth, propelled by steam at temperatures up to 464°F. Great clouds of wet gas hiss out of vents, plop out of mudpots, spray out of fissures, rise in steaming gouts to blanket the area with a low-lying funk. When the wind turns your way, you’ll see it. And then you’ll smell it. And then you’ll regret it.

Nonetheless, this was a fantastic hike. The trailhead parking lot was empty, so we enjoyed the trail in solitude. As with the Lassen Peak trail, this one is well-marked and maintained. It leads past a half-dozen staggeringly beautiful vistas, where the land falls away for hundreds of feet into the valley that formed when the original volcano (Mount Tehama) collapsed about 400,000 years ago.

The view of Brokeoff Mountain from this trail yielded one of my favorite pictures from the trip.

It’s an easy hike, climbing 500 feet in a mile, then dropping 250 feet into the stinking crater that inspired the area’s name.

To prevent any modern tourists from contributing a limb to whatever gods lurk beneath the thin, brittle ground, the Park Service has constructed a boardwalk system over the top of the active area, past incredible examples of boiling pools, mudpots, steam vents, and a runoff stream that looks like the output of a chemical plant (and is probably no less toxic). In the half hour we spent there, I learned more about geology than in an entire semester on the subject in college. (Then again, that might be due to the fact that everyone else in the class was on the football team.)

I imagine this is a popular hike, due to its unchallenging nature and otherworldly attraction. Do it early in the day to avoid chatter on the boardwalk and crowds around the mudpots.

See more pictures in my Lassen Volcanic National Park picture gallery.